Raising Poultry for Food and Profit Workshop Audio Recordings
American Pastured Poultry Producers Association

Raising Poultry for Food and Profit Workshop Audio Recordings

Sale price $14.99 Regular price $20.00

Download and listen to the Raising Pastured Poultry for Food and Profit workshop series conducted by APPPA in September 2017. Your download bundle includes:

  • Introduction to Pastured Poultry by Casey Rogers (MP3 format)
  • Pastured Poultry to the Next Level by Jeff Mattocks (MP3 format)
  • Marketing to Customers Who Will Pay Your Price by Mike Badger (MP3 format)
  • Troubleshooting Poultry Health by Susan Beal and Jeff Mattocks (MP3 format)
  • Program guide including the slide decks for all presentation and sponsor listings (PDF)
  • Full-size handouts of Jeff Mattocks' illness, mortality, and leg problem flow charts (PDF)

In this four-part series, you'll hear the following topics.

Total download size is 114 MB in a zip file and you will receive an confirmation email with a download link immediately after purchase.

Introduction to Pastured Poultry by Casey Rogers

  • Air quality
  • Water quality
  • Feed quality
  • Importance of grit
  • Setting up for birds (brooder, water, feed)
  • Management
  • Roost bars
  • Feed related health problems
  • Brooder related health problems
  • Water additives for treating health problems

Pastured Poultry Next Level by Jeff Mattocks

  • Mineral requirements for poultry
  • Vitamin requirements (minimums)
  • Feed recipes (soy and non-soy broiler)
  • Shelter designs
  • Managing layers
  • Chick to pre-lay feed requirements
  • Layer feeding for profitability
  • Layer feed recipes
  • Feed adjustments based on temperature
  • Water needs – layers
  • Environmental considerations
  • Dust bathing
  • PVC feeder and peat moss bedding
  • Feeding turkey poults
  • Developing and finishing turkeys
  • Turkey only feed formulas
  • Unseen issues
  • What can mycotoxins cost you?
  • Choosing between good, fast, cheap

Marketing to Customers Who Will Pay Your Price by Mike Badger

  • Foundations to direct marketing
  • Broiler economics
  • Cost determines pricing
  • Layer economics
  • Ways to increase profit
  • A few notes on pricing
  • Marketing vs. sales
  • Marketing flow/sales funnel
  • Website basics
  • Website optimization
  • Search engine optimization
  • Prospecting with email cold calls
  • A concise cold call email
  • Direct response email marketing
  • Power of email
  • Types of email
  • Email do and never do
  • Can you email too frequently?
  • Facebook in context
  • It’s all about trust, baby
  • Tips for negotiating

Troubleshooting Poultry Health by Susan Beal and Jeff Mattocks

  • Common poultry owner troubleshooting pattern
  • Special cure all
  • Observations
  • Physical exam
  • Necropsy
  • Troubleshooting flow chart
  • Resources guide